Cash mobs, modeled after flash mobs, uses the idea of gathering a big group of people together for expression in the name of a shared cause and adds a community economic element by asking participants to bring $20 to be used in supporting the local business of their choice.
This film documents a cash mob organized on February 2012 by FOG in a partnership with Alachua County EBT Project, Alachua County Sustainability Office, Blue Oven Kitchens, Buy Local North Central Florida and Little Bean Productions. Taking place at Gainesville’s 441 Farmers Market, this event focuses on increasing the economic viability of local agricultural projects. As outlined in the film, such an undertaking would stabilize the local food economy as a whole by giving local businesses independent control and farmers the ability to harvest a wide range of crops without worrying about long distance transport. Additionally, a stronger, healthier sense of community could be created.
This short documentary gives noteworthy insight into the success of the 2012 Gainesville Cash Mob, and it certainly deserved the award. If you have yet to watch it, check it out!
Congrats to all of the wonderful winners, and we will be looking forward to next year’s Cinema Verde Film Festival!