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Whole Foods Market® Partners with Florida Organic Growers for Region-Wide Donate Your Dime Campaign


Florida Organic Growers, First Regional Participant in Quarterly Initiative

Whole Foods Market, America’s healthiest grocery store, is partnering with Florida Organic Growers (FOG) for its first region-wide Donate Your Dime Campaign. The quarterly initiative launched its second term on Monday, January 18, 2016. Traditionally, each store partners with a different local organization for the program. In an effort to collectively raise awareness and funds for FOG, all 25 Florida stores have joined forces to maximize efforts. This also marks the first time in Whole Foods Market history that a region partners for the Donate Your Dime program.

The program consists of Whole Foods Market giving back ten cents per bag to customers who re-use their own shopping bags for their purchased groceries. Customers then have the choice to accept it as a discount on their bill or donate the cash back to the store’s chosen non-profit organization or to the Whole Planet Foundation.

Each fiscal quarter, Whole Foods Market selects a local non-profit partner who receives a donation of monies collected during that three month period. The Donate Your Dime Program has been an ongoing initiative for Whole Foods Market Florida region since 1997.

“When customers choose to reuse their bags, they are making a very positive impact for the environment,” said Karen Doyle, Whole Foods Market’s Regional Healthy Eating and Green Mission Specialist. “Most plastic bags end up in the landfill because they are not accepted in most residential recycling centers. Plastic bags are one of the most common items polluting our environment eventually ending up in our waterways and oceans.”

Florida Organic Growers is a Florida non-profit organization that promotes organic agriculture and healthy and just food systems by informing producers, consumers, media, institutions and governments about the benefits of organic and sustainable agriculture.

“We are extremely grateful to Whole Foods Market for the Donate Your Dime partnership,” said Florida Organic Growers Executive Director Marty Mesh. “This campaign will allow us to share our passion for organic, healthy and just food and farm systems with the Whole Foods Market community. Funds raised from this campaign will benefit our statewide, national and international education initiatives, various projects and improving public policy. As pioneers in the transformation of Florida’s organic food and farming movement, we are excited for this opportunity.”

Non-profits interested in partnering with Whole Foods Market for the Donate Your Dime initiative can submit applications online at