Fresh Access Bucks began in 2013 with a Specialty Crop Block Grant awarded to FOG by the Florida Department of Agriculture and Consumer Services. Since its inception, Fresh Access Bucks has:
- Generated over $626,916 in healthy food purchases for over 400 Florida farmers
- 33 participating farmers markets
- Over 23,455 Federal Benefit Transactions (SNAP & WIC/Senior FMNP)
- Over 7,377 New Market Shoppers
According to national research on farmers market SNAP incentive programs:
- 90% of incentive program consumers report increasing their consumption of fresh fruits and vegetables.
- In response to increased sales, farmers expand acreage/production, diversify products and add additional hoop houses or greenhouses.
“It allows us to make the food, the healthy organic food, accessible to people of all income levels.” – Sweetwater Organic Community Farm, Tampa
“The first year we offered the program someone cried, she was so excited that she would be able to buy organic vegetables from our market on a regular basis.” – St. Petersburg Saturday Morning Market, St. Petersburg
“It makes a big difference to me knowing my produce is going to someone who needs it.” – Siembra Farm, Gainesville
“The program is opening up a new segment for market shoppers. You can’t get better than purchasing fresh from the farm.” – Prevatt Farm, Wimauma (vendor at the St. Petersburg Saturday Morning Market)