The Florida Farmers’ Market Association
Established in Summer 2018 and made possible by the Whole Foods Market 5% Community Giving Day, this project is aimed at connecting the vast array of farmers markets in our state into one membership-driven network.
Encouraging Development of FL Farmers Markets
Farmers market managers are in a unique position to disseminate resources and knowledge to local producers in our communities. Member markets and their managers and staff will have access to specialized training and collaborations with state and national organizations as we work to increase knowledge on topics such as Creation of a Strong Community Outlet, Food Safety & Entrepreneurship, Risk Management, Grants & Fundraising, and Outreach/Knowing Your Customers.
By way of partnerships, community assessments, market manager training, resource sharing, and technical support, our goal is to grow and develop farmers markets throughout the state.
Food Insecurity Initiative
Currently, 17% of Floridians receive Supplemental Nutrition Assistance Program (SNAP) benefits and struggle to find fresh, affordable produce in low-income, low-access food desert areas. In 2013, the CDC found that more than two-thirds of Floridians were eating fruits and vegetables less than once a day. It is imperative that farmers markets, especially those located in rural and food deserts, are able to accept these federal benefits.
The FLFMA will be working in tandem with the Fresh Access Bucks program, Feeding Florida, and others to combat food insecurity in the state of Florida by supporting the growth of farmers markets in low-income communities through outreach, training, and strategic guidance. With support from Whole Foods Market, this project is fully committed to providing both digital SNAP Technical Support to farmers’ market operators around the state that are interested in becoming authorized to accept SNAP benefits, as well as in-person resources and guidance for purchasing equipment and funding staff time at vital community outlets such as farmers markets.
We will be launching a new, stand-alone website for the project in late 2018, but in the meantime, please feel free to drop us a line:
Xanna Prentice, FLFMA Manager